Libby Aubrey has dedicated her life
to finding grace in the face of life's most formidable challenges.
Possessing boundless energy and unbridled enthusiasm, she is an
accomplished actress, dancer, model, singer, voiceover artist, and
writer/producer who has amassed hundreds of high profile credits
during the past three decades. When you take into account the behind-the-scenes
success she enjoys as the founder of the LA Entertainment Management
Group, Libby Aubrey clearly brings a wealth of talents to a growing
number of creative endeavors.
Flourishing among the varied creative talents of a family of ten
siblings of five girls and five boys, Libby distinguished herself
by her passion for the theatre. At the age of eight Libby began
performing on the professional stage of the famed Bucks County Playhouse
of her native town in Pennsylvania. Libby's talent presented her
with the opportunity to attend several universities. A five-time
scholarship recipient in the categories of theatrical performance,
dance, vocal command, initiative and achievement and academic excellence,
Libby's attained dean's list honors as a "double and triple-major"
during her years at Stephens College for Women, University of Paris,
Sorbonne, and University of Wisconsin, Madison.
Libby went on to the kind of success that most people dream of
having by appearing in all print media combining billboards, magazines,
and the covers of Bride, Working Woman and many others. Aubrey's
voice-over repertoire promoted ABC, CBS, NBC Los Angeles, QVC Shopping
Channel and Koit Radio & TV San Francisco. Libby's animated cartoon
voices delighted children in: GI Joe, and Thundar the
Barbarian. Highlighting her television excellence are Speilberg's
Amazing Stories, Too Close For Comfort, New Love American Style,
and Ghost Writer with Anthony Perkins.
Aubrey's commercial performances encompass patrons such as S.C.
Johnson, McDonald's, 7Up, Amoco, Kentucky Fried Chicken, Lexus,
Canada Dry Ginger Ale, CoreStates Bank, United Airlines, New Woman
Magazine, Mattel, Sebastian Hair products, Levis, AT&T, Bud Lite,
and Mercedes-Benz to name a few.
Transforming from in front of the scenes to behind
the scenes came in 1985 when the CEO of a small independent film
company called Jamie Pix bestowed upon Libby the opportunity to
produce her first independent film short under the auspices of the
American Film Institute. Following a lifelong willingness to discover
new knowledge, Libby challenged herself by producing, acting three
roles and singing the title song in her film debut of an original
story by Dorothy Canfield Fisher called Sex Education.
Her vision quest nurtured her abilities behind the scenes and Libby
established LA Entertainment Management Group, Inc. and was accepted
into the Wharton Small Business Development Program where
she completed a business plan and Private Placement Document for
a television series designed for the convergence between television
and the Internet. The series is written as a family program for
parents to experience with their children. Shortly thereafter, the
original series spawned a second concept tailored specifically to
children and young adults.
Under her direction, LA Entertainment Management Group, Inc., currently
is in contract and holds product trademarks and copyrights for three
completed feature film scripts, three television series and a film
docudrama called Tales from Old "St. Joe" and The Frontier Days.
Libby is a sixth generation descendant of Joseph Robidoux, a French
fur trader from Montreal, who arrived in this country before Lewis
and Clark, and whose sons harmoniously lived and traded with the
native American Indians. Joseph Robidoux founded and named the town
Saint Joseph, Missouri after his namesake Saint Joseph on his patron
saints day. Libby continues her ancestral pioneer spirit as an entrepreneurial
artist forging new industry boundaries.
Understanding the need to be wholly balanced mentally, spiritually
and physically, Libby has adopted practices of meditation and has
explored virtually all forms of dance, movement, and exercise. As
a Silver medallist in California District Track Cycling Championships
in two racing events, she went on to win two more Silver medals
at Nationals and two Bronze medals for the USA at the 2000 World
Championships in Manchester England. In her spare time, Libby raised
sponsorship funds to ride the California AIDS Ride 7 from San Francisco
to Los Angeles.
The Unusual Athlete
At a time when the personal backgrounds
of modern athletes are seldom unique, Libby Aubrey's story becomes
extraordinary. At nearly fifty years of age, when most modern
athletes have long since retired, Libby has come into her own as
a leading world class cycling competitor at the masters' level. In
her first two seasons of actual competition Libby has won a total
of ten medals. What's more astounding is that at Libby's age
neither she nor her coaches believe she has reached her competitive
It was fate and not intention that turned Libby Aubrey from a
Beverly Hills housewife into a world class athlete. A Pennsylvania
native, Libby's first love was acting, which she began studying
at an early age. By the time she was eight, she was performing
on the highly respected Bucks County Playhouse, in New Hope, Pennsylvania. She
later appeared in theatrical productions on the music theater circuit
and went on to study acting at Stephens College for Women, the University
of Wisconsin, and the University of Paris, Sorbonne. Returning
to the United States, Libby worked as a model, dancer, actress,
and voice over specialist, and she appeared in numerous national
and regional commercials. She later married a successful attorney
and was well ensconced in her Beverly Hills lifestyle when fate
took a dramatic turn.
Libby was approaching forty when she learned she was pregnant.
This is usually a time for celebration for most couples, but in
Libby's case her husband was having doubts and misgivings about
the direction of their marriage. In her ability to bounce back
and heal the most difficult of life tragedies, Libby's training
in body knowledge helped her prevail through years with hard focused
work as she grounded herself more solidly than ever with positive
While recovering from her personal tragedy, Libby was introduced
to spinning on a trip to Los Angeles, where the newly designed cardiovascular
workout program was rapidly gaining popularity. Libby found
that with a little practice she was soon developing more revolutions
per minute (rpms) than even the most experienced people in her spinning
classes. When her mother died in 2000, Libby determined she
must improve her own health and the quality of her life, and soon
she found a new sense of freedom in road cycling. While riding,
she was reminded of her youth and the excitement and liberation
she found riding her bicycle over long distances through the Pennsylvania
back roads. She discovered the endorphin rush she found
in cycling helped stem the emotional pain she was feeling from the
loss of her mother. And then one day, while training, Libby
took a bad spill; the consequences of which were to once again change
her life dramatically. Undaunted, she was determined to find
a safer place to train in, and that place was the Olympic Velodrome
at Cal State University, Dominguez Hills Campus. The Velodrome is
a steeply banked (42.5') oval shaped track for bicycle racing.
Until Libby first began training at the Velodrome, she viewed cycling
only as a means of personal release and not as a form of competition. Small
wonder, since historically, international women's cycling competition
has been an arcane sport, enjoying no where near the glamour and
allure of men's competitive cycling. In fact, women's cycling was
not a legitimate Olympic event until 1984, and in the United States
it was all but unheard of. Then the sports world began to take notice.
More women were spinning and cycling, and commentators began speculating
that women's cycling would become one of the next great international
sporting events. Libby decided to go for it.
From the day she first set foot inside the Velodrome Libby experienced
for the first time in her life the spirit of sporting competition
as seen through the male perspective. She was among the few
women venturing into this man's world, and, as she puts it, world
class athletes gave her credit for just walking through the door. Before
long she made many friends among the male competitors, some of whom
encouraged her to compete in international events. And soon
Libby was catapulted as one of the best known competitors in international
In her first year of competition, and at fifty years of age, Libby
Aubrey won Silver Medals in the California State Championship in
the 500-meter and the two-kilometer time pursuit. She won two
more Silvers in Indianapolis for the same events and a Bronze Medal
in Manchester, England for the 500 meter. In 2001, Libby lost
her practice venue when the state shut down the Velodrome, in Dominguez
Hills. Undaunted, Libby still won the two Silver Medals again
for the same events as in the previous year, and an additional three
Bronze Medals in Seattle, Washington, despite a nasty bout with
the flu. Just recently, she established a new world record
in the flying 200 meter as the last race ever cycled on Los Angeles's
Dominguez Hills 1984 Olympic Velodrome.
To perpetuate the sport of cycling, Libby has brought together
a federation of corporate interests and related associations to
form the SCHOOL OF CHAMPIONS. As Chair Person, Libby will develop
through School of Champions a national standard for training and
certifying cycling coaches, trainers and instructors and children
at all levels of the United States Cycling Federation (USCF).
The school will establish a minimum of cycling safety standards,
and is designed to enhance the exposure of recreational and competitive
cycling, triathletics and athletic sports. The School of Champions
program will develop in three phases and will be centered in Los
Angeles. Libby's role in School of Champions will give her
added presence in the national media.
LIBBY AUBREY: A Rare Marketing Opportunity
As Libby Aubrey has grown with the
sport of women’s international cycling competition more and
more Americans are spinning and cycling throughout the country.
Cycling is now the third most popular sport in America. In just
seven years, cycling has enjoyed a seventy percent increase in popularity.
More than sixty million Americans ride bicycles, and more than forty
million attend spinning and stationary bicycle classes on a regular
basis. Unlike most sports, almost as many women cycle, as do men.
Both recreational and competitive spinning and cycling have created
a broad based industry, not just in bicycles but also in classes,
clothing and accessories. Since spinning and cycling is increasingly
appealing to young adults as well as to the Boomer generation, there
is a growing social aspect to the sport that offers novel marketing
opportunities. In essence, spinning and cycling have built a certain
cache that has made it the tennis of the twenty-first century. One
day cycling may approach the
As one of the most popular athletes in women’s competitive
cycling, Libby Aubrey is the ideal candidate for corporate sponsorship,
or to serve as a spokesperson for related products and established
organizations. As a former actor and voiceover specialist, the beautiful
and multi-talented Libby Aubrey would be an asset to any product
or to corporate prestige. For those willing to develop a line of
spinning and cycle-related active ware or to brand skin and beauty
products so they target the upper end of the market, then it would
be wise to build a campaign around Libby Aubrey. She is the ideal
example of the physically active middle-aged woman who still retains
her looks and sexuality. Women, educated professionals and homemakers
alike, will be inspired be inspired by Libby Aubrey.
FACTS ON THE MARKETING POTENTIAL IN CYCLING
- Approximately two percent of France’s Gross National Product
is attributable to the Tour D’ France.
- More than sixty million Americans own bicycles.
- Fifty-five percent of the adult bicycle riders in America are
male, and Forty-Five percent are female.
- Bicycle riding is the third most popular sport in America,
and it is dwarfed by its popularity in Europe and Asia.
- There has been more than a fifty-percent increase in cycling,
during the past few years.
- Nearly sixty percent of those who cycle earn more than $35,000,
annually, with thirty percent earning more than $50,000, annually.
- Nearly sixty percent of the cyclists are of voting age.
- Nearly fifty percent of American cyclists are twenty-five and
older. More than thirty percent are 35 and older.
- There are nearly seven thousand bike shops in the United States
alone. California has the largest amount - sixteen percent of
- More than fifteen million bikes are sold annually, accounting
for a revenue stream in excess of $4.5 Billion.